Species Name:Salmo salar
Yellow – Good Alternative
Kvarøy (say “Kwa-ray”) is a postcard-pretty Norwegian island located on the Arctic Circle. It was there back in 1976 that Alf Olsen and his son Geir founded Kvarøy Arctic. Today, their now third-generation family-run business is driven by the same goal set by their grandfather—“to provide salmon of very high quality, without compromising either the environment or the welfare of the fish.”
Where: Norwegian island located on the Arctic Circle (Point of Origin: 66°North/12°East)
Kvarøy Arctic is redefining the salmon-farming industry through innovation and deep concern for the future of the fish they raise and the waters they live on. They helped develop the non-GMO food they provide their salmon. This has resulted in an omega-3 content that is twice as much as other farmed salmon, and a highly sustainable fish-in/fish-out ratio of 0.48 to 1.
For Your Menu
The flavor of Kvarøy Arctic salmon is informed by their breathtaking location. Fish have a merroir that reflects the waters in which they are raised. These waters are Arctic cool and clear, with a deep-fjord current that keeps the water fresh and helps exercise the salmon, reducing fat levels and giving this beautiful fish a pristine, clean flavor. Crisp and bright like our waters, with a slight brininess of the sea.
Great on the grill, poached, roasted, or sautéed – salmon is also best featured raw, cured, or smoked!
For Your Waitstaff
Although salmon is incredibly popular, customers may have questions about farming practices.
Here are a few great things about this Kvarøy Arctic Salmon:
- Low pen densities; fish-in/fish-out ratio is less than 1/2 to 1
- Non-GMO fed
- ASC Certified
- Fair Trade Certified
- Whole Foods Certified
- Global G.A.P. Certified
- The omega-3 content is twice that of other farmed salmon
- Pens fallowed 3x longer than Norway required to ensure clean waters
- Blockchain technology is utilized to provide trusted data on the health of the fish and waters
For Your Retail Display
Encourage your customers to give this superior Norwegian salmon a try. Let them know that this fish was sustainably raised in Norway where it is famous worldwide for its deep, cold, and clear fjords.